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What is E-A-T Theory in SEO? E-A-T stands for Expertise, Authority and Trust. It is a concept developed to understand what it takes to rank well in Google. In addition, E-A-T helps SEOs understand how Google evaluates a website in its ranking algorithm. Getting SEO services Melbourne is much easier than worrying about how SEO really works. How Do You Calculate E-A-T? E-A-T is calculated by looking at the expertise of a website, the authority of the website and the trustworthiness of a...
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