One of the most important aspects that contribute to internet growth is the use of keywords. In fact, much of googles revenue is generated through the concept of keywords. So what exactly are keywords?
These are the words typed in search engines by users who are looking for specific information in the internet. Most companies make use of keywords for their website to be easily visible in search engines. They are also among the factors used by Google for keyword rankings. Selecting the right keywords is fundamental when it comes to PPC or paid search campaigns.
However, keywords are not only about SEO. They are among the thing included in a company’s marketing campaigns. Do we offer cheap products? Do people love out products because of high quality or its long lasting features? Identifying the most important keywords for your company will help to effectively market products and services to your target group. Here are some of the top ideas to consider when coming up with productive keywords for your website.
Make a list of important topics based on information concerning your business
To kick start the process, explore all the interesting topics you would like to rank in terms of generic buckets. You may come up with 5-10 topic buckets you feel are relevant and important to your business, and then use the topic buckets chosen to help identify the specific keywords used later in the process.
In case you are a regular blogger, you will probably attest to the fact that you have at one time come across some of the topics you blog about most frequently. In other instances you have come them in most sales conversations.
Insert Keywords in those Topic Buckets
Now that you have narrowed down to the topic buckets you wish to explore, it’s time to identify the keywords contained in the buckets. These are the key phrases that you think have the ability to increase rankings in the Search Engine Results Pages (SERPs) because potential clients are probably typing these phrases to conduct their searches.
Explore Related Terms
This a creative stage which you may have probably thought about before doing keyword research. If you are struggling to search for the keyword, the best place to start is Google.com as it offers related search terms at the bottom of the page. These phrases offer the required knowledge about keywords that you need to take into consideration.
Identify Long-Tail Keywords and Head Terms in each Bucket
The main difference between long-tail keywords and head terms is that the former represent long keyword phrases with three or more words while the latter comprises of short keywords phrases with just one to three short and generic words. A combination of both types of keywords offers a well-balanced avenue for businesses to grow.
Compare how Competitors are ranking using these Keywords
Just because competitors are using strategies that contribute to success for their businesses, it does not mean that you need to apply similar strategies to succeed. The same case applies to keywords. However, it is important to understand what keywords the competitors are using so that you have standards for evaluation. The best way for businesses to learn from the competition is to improve on the competitors’ rankings and incorporate keywords that people seem don’t to care about.
Use HubSpot’s Keywords or Google AdWords Keyword Planner to narrow your Keyword List
Applications such as hubSpot’s keywords and Google AdWords keyword planner are tools that can help you narrow down your keyword list using quantitative data. It is advisable that you re-evaluate these keywords on a monthly basis to maintain your current presence or grow in new areas.