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Even though all logos, regardless of type, are made up of images and strong typography, each logo has its flavor and personality. While each logo is unique, there are seven main categories to consider:

Let’s look at each category in more detail about the services provided by. Business Logo Design Melbourne.

  1. Emblems 

What is the meaning of an Emblem logo?

An emblem is a logo that contains text, a symbol, or imagery within a geometric shape.

Emblem logos have the following benefits:

They leave an impression.

Give your company a classic look.

Give your company a professional appearance.

Emblem logos have the following drawbacks:

When resized to a lower resolution, it may not look as good.

When displayed on a billboard, it isn’t easy to read.

Organizations, universities, government agencies, and other entities frequently use this type of logo because it has a more traditional feel. For example, consider the Harvard and Yale logos, NASA, and the National Football League. They’re all different kinds of emblem logos. Starbucks and MasterCard are two examples of well-known companies that use this type of logo.

The auto industry is also a big fan of emblem logos. Emblem logos are used by some automobile companies, such as Ford and BMW. Some companies have recently decided to replace their outdated logos with entirely new or updated logos that are more appropriate for the twenty-first century.

An increase in popularity is another reason some brands decide to update their logos with a professional Graphic Designing Companies Melbourne. The name of a brand is removed from the logo when it becomes well-known enough to be recognized just by looking at an image or symbol. Starbucks, for example, decided in 2011 to keep the core elements of their brand but remove all the text from their logo, transforming it into a symbol logo.

  1. Illustrations

A Pictorial mark or a Brand mark is a logo that has been reduced to its symbolic meaning.

Apple, Twitter, Nike, Target, and McDonald’s are all examples of brand mark logos.

Pictorial marks have the following advantages:

  • Uses a symbol to communicate ideas.
  • If the brand is well-known, it will be easily identifiable.
  • Adaptable (especially if you opt for a vector logo design)

Pictorial marks have the following disadvantages:

  • This isn’t the best option if you don’t have a strong brand.
  • This logo design does not have to be a literal representation of your business identity if you want your audience to associate your brand with it. It must, however, include distinguishing symbols that can be used as visual representations of your brand.

As previously stated, well-known brands such as Starbucks changed their logo from an emblem to a symbol after establishing themselves on the market.

You can still use this type of logo if you’re just starting. However, until your broad audience is familiar with your brand and what you offer, you will need to use a word mark associated with the symbol. When your logo’s symbol has become recognizable enough that the word mark is no longer required, you can follow Starbucks’ lead and remove it.

  1. Word marks 

Word mark logos have the following benefits:

  • They are straightforward.
  • It’s simple to combine with other design elements.
  • Easily identifiable
  • Ideal for start-up companies

Word mark logos have the following drawbacks:

  • It’s only effective with short brand names.
  • To keep up with new trends, you may need to update the font.

A powerful type of logo design is the word mark logo. However, the logotype’s definition is simple because it is made up of its name. Therefore, a logotype is devoid of symbols, graphic patterns, or emblems. Instead, the typography is the most prominent feature of the logotype design.

The style and colour of your fonts will determine your brand’s entire identity. As a result, it’s critical to find typography that works for you and accurately represents your brand. Then you can choose a colour (or several colours) to express your brand’s personality.

Coca-Cola, Disney, Google, Subway, and Jeep are some examples of word mark logos.

This type of logo is ideal if you’re just getting started and aren’t sure what symbol would best represent you. Furthermore, using your brand’s name as a logo will get your brand’s name out there and help people connect with your brand right away.

  1. Monogram Logos 

Letter marks are an excellent way to condense your company’s name into an acronym.

You can quickly make a logo by combining the initials of each word in your company’s name. There’s only one more thing to consider: typography.

Advantages of letter logos:

  • Perfect if your brand has several names with which you can create the acronym
  • Looks professional
  • Easy to recognize
  • Scalable (if you choose the right font)

Disadvantages of letter logos:

It can be difficult to spot if you’re new to the market. You may need to put the full name below it until it is safe to remove.

  1. Abstract logo marks

We have the abstract logo, continuing with the images, but moving away from the literal representation. This type of logo is used when you want to use an image but are limited by a literal word. Creating an abstract logo that evokes a feeling rather than a thought is possible. These can be tricky because not everyone sees things the same way.

The great thing about these kinds of logos is that once you’ve established your brand, no one else will (hopefully) have a logo that looks exactly like yours. So from the start, you’ll be well on your way to distinguishing your brand from the competition. For example, the Nike Swoosh is a trademark of Nike Inc. It’s quick, dynamic, and full of movement and energy. You don’t need to see Nike to recognize the company that created the product or advert. And even if you’re not familiar with the brand, you have a pretty good idea of what they stand for. This is where abstract logos thrive: immediate and distinctive recognition.

Why choose an abstract brand?

You want a painterly element to your logo, but you want to create a more serious tone than most literal painterly logos create.

You want something truly unique.

Why might you avoid an abstract mark?

You still haven’t nailed down your brand identity. Because abstract marks convey feelings, you must first determine what kind of emotions you want to elicit in your customers before creating images.

  1. Pets

In contrast to previous images and symbols, a mascot is a drawing of a specific person (or, at least, an anthropomorphized character). We are visually drawn to seeing another human face as human beings (even if it is “really” the face of a cutesy cartoon character). A mascot connects your logo and brand to that positive feeling.

Unlike standard graphic brands, Mascots are adaptable; Mr. Peanut can have various expressions and representations depending on the situation. Sports teams, service companies, and food brands frequently use mascots to familiarize themselves with potential fans, customers, and consumers.

The most significant risk of a mascot logo is becoming too friendly, bordering on saccharine. A different type of logo might be a better option if you want your brand to be taken seriously. Get a custom made professional logo design melbourne for your business.

Why choose a pet?

  • You’re hoping to draw in families or children.
  • Their brand is known for being upbeat, friendly, and fun.
  • You need something adaptable that will grow with your company and can be used in various ways.

Why would a pet try to avoid you?

Your brand should have a serious tone to it.